Sweety High, the creativity-powered social game enabling girls ages 8 to 16 to express themselves fearlessly, today announced its public launch. Unveiling its unique “Sweetivity” game engine, Sweety High drives noteworthy achievements built around self-expression, pop culture and a community of like-minded girls. The site, which has already connected talented girls with real-world opportunities in the fields of art, entertainment and design while in beta, is now live at www.sweetyhigh.com.

Co-founded by writer/producer Frank Simonetti and Veronica Zelle, acclaimed pop music video producer for Madonna, Britney Spears and Justin Timberlake, Sweety High was built to enable girls to be bold in their creative expression, allowing them to leverage Web tools to earn support from peers and be rewarded with a variety of exclusive opportunities. Compliant with the Children's Online Privacy Protection Act (COPPA), Sweety High is a closed community that offers advanced technology to prevent cyber bullying and oversharing of personal information.

“In beta, we had the thrill of rewarding Sweety High users with inspiring real-world opportunities and saw that filling the gap between real and virtual worlds can change lives, allowing girls to discover their dreams.” says Veronica Zelle, co-founder and chief creative officer.  CEO Frank Simonetti, adds “Not only did we see that these girls wanted a private platform free of the worries associated with bullying and boys, but our core hypothesis was validated, as we saw they were ready to step out from behind an avatar and put their own creativity front and center.”

Through video, photo and written quests centered on everything from acting, singing and dancing to journalism, animation and creative writing, girls can acquire virtual currency, complete sets of virtual goods and earn a variety of exclusive real-world rewards and experiences. Girls can also harvest virtual “Hearts” to unlock exclusive Sweety High programming, contests and “Be a Star” opportunities as they progress upward through the more than 40 levels in the game. On their journey, many girls have the chance to participate in industries they aspire to one day pursue through the “Be a Star” program offered every eight weeks.

The site launches with incredible “Be a Star” experiences for girls, including a Project Runway-inspired opportunity called “Make Your Way to the Runway.” Based on game achievements, creativity and positive feedback, one girl will be chosen to meet notable fashion industry mentors, design an outfit to be produced by Bebop Clothing and be featured in the Sweety High series “Glam Squad,” hosted by beta site “Be a Star” winner, Scarlett.
“Sweety High gave me the chance and the confidence to pursue my passions and show off my talent,” says Scarlett. “I got so many amazing comments on my videos and that inspired me to do even more.”

Scarlett’s mom, Hilary, says, “Sweety High has been an incredible tool in helping to fulfill my daughter's dreams and to showcase her creativity in a safe environment where she can really take charge of her goals and make things happen for herself.”

Past opportunities from beta also included dancing with the cast of “So You Think You Can Dance,” recording a track with a major record label, and starring in a Cody Simpson music video.

Non-Sweety High members cannot access or view profiles, photos or any personal content. All user generated content, including all text, is moderated in conjunction with CRISP THINKING's state-of-the-art moderation system. Parents of girls under 13 must approve their child’s membership and are given account access to "delete" any content they feel is inappropriate. They will also receive emails updating them on their child's recent activity.