Last year, Activision and Infinity Ward released Modern Warfare 2, which on its first day sold a total of 4.7 million copies for a total of $310 million in the US and the UK, setting a record for one day sales that many were certain would never be eclipsed. It turns out many were wrong. Today, Activision has announced that Treyarch-developed Call of Duty: Black Ops, which released on Tuesday, has broken MW2's record, moving 5.6 million units and earning $360 million. This is all according to Activision's internal estimates.
Some might argue that this could indicate an indifference on the part of the general public about the highly publicized spat between Activision and Infinity Ward. While many who follow the industry closely thought that Activision would take a PR hit after dismantling the iconic, clearly people are more interested in the quality of the game than the quality of the corporate culture that created it.
In a press release about the record, Activision CEO Bobby Kotick claimed that Black Ops is on track to eclipse the global five-day $550 million sales record set by MW2, and went on to crow, in business-speak, about the fact that it really doesn't matter where the game comes from, "The game's success underscores the pop culture appeal of the brand. Call of Duty: Black Ops is the finest game that Treyarch has ever made and raises the bar for online gameplay." It's interesting that Kotick would specifically name Treyarch in the statement, as when Infinity Ward's game hit the sales record, the publisher made no mention of their name.
So you can pretty much rest assured that at some point next week, you'll be hearing about yet another broken record, and yet another statement from Mr. Kotick about how great Treyarch is, for now.