UFC president Dana White is unquestionably peeved at EA for daring to create a game based on the same sport that his organization is involved in. We get that. But what does EA have to say about White’s recent allegations that “EA doesn't give a [gosh darned flip] about mixed martial arts”? Peter Moore spoke on the subject, and managed to do so without cursing or declaring a ridiculous war with anyone; you know, like a grown up.
On his official blog, Moore addressed the issue.
I know there has been some recent discussion about EA SPORTS bringing a challenger to this sport. I love mixed martial arts, and we've been working on a game concept since I came to (sic) two years ago. I have great respect for the organizations and individuals that have invested in the sport's growth over the past decade – so this is one that is near and dear to me and I'm excited to see such good progress to date. I trace my MMA video game roots back to my support of Crave's UFC title on the Dreamcast in 2000, and have been a fan ever since. Our title will bring both innovation and further authenticity to mixed martial arts, not to mention a strong global publishing network that will help spread the sport's popularity around the world.
Calm, level-headed, and totally professional. Dana White must be biting clean through his lip right now in anger.
I don’t know what fighters EA thinks they’re going to get to sell this non-UFC MMA game, but I wish them luck. Tying their game to a lesser fighting league, like Affliction or WCF, would be akin to making a Minor League baseball game, so hopefully EA has a backup plan. If they asked me, I’d tell them to not even compete with UFC in the realistic fighting game, and instead create their own roster of slightly over-the-top fictional fighters, like Midway did with the Ready 2 Rumble series. That way you can still hit the MMA market while also attracting fans of traditional fighting games and those who are unfamiliar with the likes of Brock Lesnar, George St. Pierre, and Rich Franklin. But they didn’t ask me, so that’s that.