Ubisoft has announced that it will be starting up a new label, Play Zone, that will focus entirely on Wii-exclusive party games.  According to Ubisoft's EMEA Marketing Director John Parkes, "The Play Zone label will provide them with the best games to mingle and compete together in a fun and friendly atmosphere … With our new Play Zone party titles, the Wii gamers who like to spend time with friends and family will have fun with the Wii through innovative and involving mini-games.”  The label will kick off on July 11 with the release of Sports Party, a collection of 9 sports mini-games.


Break out the shovels, folks, because it looks like Ubisoft is about to flood the market with pure crap.  The phrase “innovative and involving mini-games.” Is tough to swallow, since their first game is sure to be a clone of Wii Sports.  What’s next in their line of “innovative” games?  Fairground Games?  That would be original.


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